Céline stores, Italy
Al-Jawad Pike has designed a suite of stores for Céline in Milan and Rome, introducing a new material concept of singularity and the monolithic. Conceived of as a ‘refined primitivism’, the design aims to merge architecture with sculpture in a sparing and essential way. A base material of pale concrete is used throughout to focus the experience of the space on the themes of casting and carving, solid and void. These themes are reinforced by the exposure of precious coloured stone aggregates in the floor and sculpted niches. The design of this space aims to stand in contrast to the visual overload of the surrounding department store by creating a calm material and spatial approach that allows the product to stand at the forefront of the visitor’s experience.
Photography: Simon Menges