Our relationship with Penhaligon’s began in August 2014 when we collaborated on an architectural competition organised by the RIBA to design and construct a window installation for the store on Regent Street. The window went on to win the competition and proved extremely popular with both new and existing customers. As a result, we were invited to develop a new store concept for the British perfumer whose strong brand heritage had a loyal following but whose stores lacked a clear identity.
Following several months of development the concept that emerged was based on the idea of a contemporary interpretation of the traditional Victorian interior, inspired also by Penhaligon’s original store on Jermyn Street, London. Several fixed linings such as a geometric floor tile based on a traditional Georgian pattern, blackened oak shelving with brass detailing and painted timber panelling were used to create a backdrop within which more refined object-like pieces could be placed. These included brass frame display tables and shelving units, as well as lightweight timber framed display cabinets and tables.
The first store with the new concept to open was in the Rockefeller Center, New York, which was followed by a global roll-out of new stores in Rodeo Drive in L.A; Stanford Mall, San Francisco, and the World Trade Center, New York, as well as various stores in the UK and the far east.