PENHALIGON'S 020 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 SELFRIDGES DESK 111 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CÉLINE POP-UP STORE 045 CHLOÉ POP-UP STORE 105 BAYSTON ROAD 018 BURBERRY S/S 19 054 CÉLINE LA RINASCENTE 041 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 APL NEW YORK 090 PRIVATE SHOWROOM 066 HOLY CARROT 096
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1View into site from London

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2Interior perspective across the central volume

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3View towards the street frontage

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4Spatial view through the primary circulation

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5Interior view across the threshold condition

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6Perspective through the interior

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7View across the completed interior from London

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8Interior perspective towards the entrance sequence

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9Detail view of the junction detail

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10View along the material finish

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11Axial view towards the joinery line

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12Sectional view through the perimeter condition

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13Oblique view across the ceiling plane

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14Raking view along the floor datum

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15Threshold view into the display wall

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16View back towards the back-of-house transition

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17View into site from the central volume

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18Interior perspective across the street frontage

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19View towards the primary circulation

Al-Jawad Pike’s collaboration with Penhaligon’s stems back to August 2014, winning an architectural competition organised by the Royal Institute of British Architects to design and construct a window installation for a retail brand on Regent Street. The resulting concept developed for the window drew on the rich history of the brand and the chemistry of perfume-making. The window went on to win the Best Dressed Window on Regent Street. 

The studio was subsequently invited by Penhaligon’s to design a a new concept store, which turned into a global project of ten new stores in London, New York, Los Angeles, San Francisco, Honolulu and Taipei. Exploring heritage as one of the key ideas, the initial ideas were inspired by the archive photographs of the original St James’s Street store. The resulting proposal created a subtle and elegantly crafted design that respects the brand’s heritage whilst still making it contemporary and relevant for today. The final influence was the history of fragrance making where certain furniture pieces have been designed to display the product in its most refined form.