CHLOÉ POP-UP STORE 105 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 SELFRIDGES DESK 111 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 PENHALIGON'S 020 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CÉLINE POP-UP STORE 045 BAYSTON ROAD 018 BURBERRY S/S 19 054 CÉLINE LA RINASCENTE 041 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 APL NEW YORK 090 PRIVATE SHOWROOM 066 HOLY CARROT 096
AJP Chloe 08

1View into site from Beijing

AJP Chloe 10

2Interior perspective across the central volume

AJP Chloe 09

3View towards the street frontage

AJP Chloe 06

4Spatial view through the primary circulation

AJP Chloe 02

5Interior view across the threshold condition

AJP Chloe 01

6Perspective through the interior

Al-Jawad Pike were invited to develop a new pop-up concept for Chloé. The project explored ideas of tailoring, folding and wrapping to create a tent-like enclosure. 

The geometric arrangement of walls, arcs and cappings are inspired by the brand’s ‘C’ emblem and pattern cutting techniques, with entrances and windows formed from folds and incisions. A singular material approach consisting of white-stained plywood, reinforces the sculptural quality of the form whilst clearly articulating the product.